The President of Erchonia Medical, Steve Shanks, said, "Our product has undergone extensive research over the last ten years and in 2004 achieved approval from the US Food and Drug Administration (FDA) for use during liposuction. Since 2006 it can be used as a standalone treatment." He added, "We know our cold laser can help so many people achieve their goals and contour their bodies with very little effort."

It is said that large adipose tissues can develop when fatty substance is present. This sequentially can give rise to inflated subcutaneous fat areas. Due to the fact that the subcutaneous fat is near the skin's surface, a significant result can be produced by laser emulsification. After the laser treatment, the breakdown of adipose arrangements has been noted, cutting down their volume and allowing for efficient body-shaping effects.
Dr. Ahmed Al Fadli, who is the President of the Kuwait Plastic Surgery Society, the Chief of Plastic Surgery in Kuwait, the Vice President of the Kuwait Medical Association and the current President of the Pan Arab Plastic and Reconstructive Surgery Association, remarked, "This is an amazing medical procedure that will provide relief for so many in our region without the potential hazards associated with invasive surgery and should be considered as an ideal alternative to surgery in select cases." He further added, "My clinical trials have demonstrated very positive results so far, with many patients experiencing a 12cms to 20cms reduction in waist and thigh size."

Palm Beach Institute of Cosmetic Surgery’s very own and the past President of the American Academy of Cosmetic Surgery, Dr. Douglas Dedo, echoed, "This revolutionary treatment can work without any kind of surgery or the need for excessive dieting or exercise; though as a doctor I always recommend a healthy lifestyle for my patients. What is also exciting is that clinical studies have revealed that ZERONA™ can help in the treatment of acute and chronic pain relief as well as in controlling cholesterol and triglycerides."

The company, BSBC, is the exclusive allocator in the Middle East for Zerona™ and also represents more than 200 international firms, including the Erchonia Medical. The General Manager for BSBC Emad Al Zaben pointed out, "Bader Sultan & Bros Co. provides the perfect platform to help make this innovative treatment available throughout the region and we expect to be working with many healthcare professionals following this launch. Zerona is for patients who are looking for size reduction through a clinically proven method that requires minimal effort on their part. That is why I call it 'The Laser Diet'."