| Post-divorce cosmetic surgery package criticized |
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| Tuesday, 03 October 2006 | |
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Liz Dale, Marketing Director for Transform commented "With the average divorce age rising to 43, we are seeing more and more women turning to cosmetic enhancement to boost their self-confidence post-divorce. "The most popular operations with divorcees are breast enhancement and liposuction, followed closely by facial surgery, including eye bag removal. We have also seen a marked increase in the number of women who have just come out of relationships exploring non-surgical procedures, including botox, facial peels and dermal fillers to give them the self-assurance they need to return to the dating game." However, the professional body representing plastic surgeons in the UK criticised this form of targeting. BAAPS president Douglas McGeorge said: "Targeting newly divorced woman like this is incredibly unsavoury marketing and not the sort of thing we would advocate. "We say surgeons should not give cosmetic surgery for purely aesthetic reasons to women in the middle of a life crisis. "Surgery can help to rebuild troubled lives, but women who have divorced should wait until their life is in a state of equilibrium before considering it not rush straight into it. "Desperate people who try to re-brand themselves through surgery are not necessarily going to feel happier for having it done, and they should think about it long and hard first." |
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