| Surgeons critical of cosmetic surgery finance promotion |
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| Tuesday, 28 November 2006 | |
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The companies involved maintain that their pamphlet is "helpful", but the promotion has angered the Australian Society of Plastic Surgeons, whose website was mentioned without their permission and who describe it as a "new low". The companies involved say their promotion is "helpful'' but the Society is angry that their website has been included in the pamphlet, believing that it gives people the impression that they somehow endorse the promotion. "Promotions like this that are designed to make people rush into cosmetic surgery will never have our endorsement,'' said society president Bill Cockburn. "Surgery is a serious undertaking that needs careful consideration. It's not something that you just pick up the phone and sign up for while you're flipping through your mail.'' Dr Cockburn said he had particular concern that people with no medical training should be providing potential patients with information on the benefits of cosmetic surgery. "Some people who seek cosmetic surgery are vulnerable to having inappropriate or extra procedures sold to them", he said. "Advertising that glosses over the reality of surgery by promising that you can instantly look better, with very minimal risks, simply exploits their vulnerability.'' A spokesman for cosmetic surgery finance house Mediplan and the publisher of the promotion said that the notion that their advertisement exploits vulnerable people was "a lot of crap''. "We haven't misled anyone,'' the spokesman said. "We were educating them to do their homework and find out more about the risks and processes before they do anything. "That's why we added the website details.'' |
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