| Weight loss drug ads banned |
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| Tuesday, 27 February 2007 | |
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Xenical is currently the market leader for weight loss products sold in pharmacies, with a quarter of the market. The company's managing director, Fred Nadjarian, has said that the company will not appeal the decision, and predicted that sales of the product will now drop off. "There are probably other options open to us but we aren't going to pursue them," he said. "We are out of energy on this. If there was another body to whom we can appeal to then we might, but as it's the same body of people it's unlikely." The weight loss product will still be available for consumers to purchase in pharmacies, but the advertising ban will diminish consumer awareness of the product and the claims made by its manufacturers. "We won't be able to advertise yet products with dubious ingredients largely based on green tea extract, eye of newt, wing of bat and guinea pig tails can," Mr Nadjarian said. His comment is thought to be a criticism of some of the complementary medical weight loss products such as "Fatblaster", which will be unaffected by the ban. |
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